With the decline in traditional media outlets like newspapers, and magazines more companies are opting for the the digital media approach.
A recent study by WPP's GroupM, said digital advertising is expected to rise 7 percent to $24.4 billion in the USA.
Last year digital ads accounted for 15.4 percent of spending and has seen a steady growth moving in the future.
Many of these increases are coming from search and video, who are benefitting from the severe decline in traditional media, particu… Continue
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EBONY AND JET FINANCIAL COLLAPSE: THE FUTURE OF ONLINE MEDIA
By Thomas Humphrey
What Print Media Companies can do is create a promotion for every current subscriber to have a free online subscription, in order to cut back on print. Still offer print subscriptions, but offer online subscriptions as well as an alternative for new more savvy consumer-subscribers, especially, since online media is the future of media anyway. Also, offer "traditional" advertisement space on the website as you would… Continue