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ALSPIN

Digital Advertising Expected to Rise in 2010

With the decline in traditional media outlets like newspapers, and magazines more companies are opting for the the digital media approach.



A recent study by WPP's GroupM, said digital advertising is expected to rise 7 percent to $24.4 billion in the USA.

Last year digital ads accounted for 15.4 percent of spending and has seen a steady growth moving in the future.



Many of these increases are coming from search and video, who are benefitting from the severe decline in… Continue

Posted by ALSPIN on September 23, 2009 at 6:11pm

Thomas Humphrey

Mind Mapping for Efficiency









A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea. Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid in study, organization, problem solving, decision making, and writing.



The elements of a given mind map are arranged intuitively according to the importance of… Continue

Posted by Thomas Humphrey on September 17, 2009 at 4:07am

Thomas Humphrey

EBONY AND JET FINANCIAL COLLAPSE: THE FUTURE OF ONLINE MEDIA

EBONY AND JET FINANCIAL COLLAPSE: THE FUTURE OF ONLINE MEDIA



By Thomas Humphrey



What Print Media Companies can do is create a promotion for every current subscriber to have a free online subscription, in order to cut back on print. Still offer print subscriptions, but offer online subscriptions as well as an alternative for new more savvy consumer-subscribers, especially, since online media is the future of media anyway. Also, offer "traditional" advertisement space on the… Continue

Posted by Thomas Humphrey on September 17, 2009 at 2:20am

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